Chinese Consumers in the Luxury Market

Bocconi Chinese student association and Luxury Bocconi student society are thrilled to invite you to our event “Chinese consumers in the luxury market”.

Chinese luxury consumers account for 32% of the global personal luxury goods market, which was valued at 262 billion euro in 2017. It is essential to understand Chinese luxury consumer behavior and the importance of e-commerce and social media to operate in this large but still expanding market.

See you there!
The BCSA and LBSS teams

Guest Speakers

• Federica Levato, Partner at Bain&Company (Fashion & Luxury Practice)
• Santiago Mazza, Responsible Business Development at Digital Retex (Tencent Trusted Partner)

Moderator

• Bocconi’s Professor Emanuela Prandelli, Department of Management and Technology

When

Monday December 3rd
17:45 – 20:00

Where

Università Bocconi
Leoni Building – Aula Notari (ground floor)

Some photos from the event: