ANTA Sports

Author: Alessandro ZhuoHao Hu Anta Sports Products Ltd is a Chinese sportswear multinational corporation engaged in the design, development, manufacturing, and marketing of branded sportswear.  Anta was founded in 1991 and was listed on the Hong Kong Stock Exchange in 2007. With a market cap value of $30.14 Billion, Anta Read more…

Tencent and the Gaming industry

Author: Riccardo Hu Tencent Holding Ltd, also known as Tencent, was founded in 1988 and is a Chinese multinational technology and entertainment conglomerate and holding company. It is the 12th largest company worldwide by market cap with a value of $483.20 Billion, providing various Internet-related services and products, ranging from Read more…

The Chinese SWIFT equivalent

Author: Alessandro Chen In the early morning of February 24, Putin declared the beginning of “a special military operation” in Ukraine. Minutes later, explosions in Kharkiv and Kyiv followed. To penalize Russia for its invasion of Ukraine, the US and EU imposed sanctions aimed at crippling its military and economic Read more…

The importance of branding

Authors: Basile Theaud (BCSA), Carmen M. Ammendola (BSBI) When talking about businesses and how they are developing their personal brand identities and marketing strategies, it is impossible as of today not to consider the fundamental role that China covers, as the second largest market of the world. With a GDP Read more…

WeChat

Author: Silvia Gramegna WeChat, in Chinese 微信 (Wēixìn), is a multi-purpose instant messaging, social media, and mobile payment software created by Tencent. The Shenzhen-based multinational technology and entertainment conglomerate and holding company first released the application in 2011. By 2018, WeChat had already surpassed 1 billion monthly active users, thus Read more…