Tencent and the Gaming industry

Author: Riccardo Hu Tencent Holding Ltd, also known as Tencent, was founded in 1988 and is a Chinese multinational technology and entertainment conglomerate and holding company. It is the 12th largest company worldwide by market cap with a value of $483.20 Billion, providing various Internet-related services and products, ranging from Read more…

The Chinese SWIFT equivalent

Author: Alessandro Chen In the early morning of February 24, Putin declared the beginning of “a special military operation” in Ukraine. Minutes later, explosions in Kharkiv and Kyiv followed. To penalize Russia for its invasion of Ukraine, the US and EU imposed sanctions aimed at crippling its military and economic Read more…

The importance of branding

Authors: Basile Theaud (BCSA), Carmen M. Ammendola (BSBI) When talking about businesses and how they are developing their personal brand identities and marketing strategies, it is impossible as of today not to consider the fundamental role that China covers, as the second largest market of the world. With a GDP Read more…

WeChat

Author: Silvia Gramegna WeChat, in Chinese 微信 (Wēixìn), is a multi-purpose instant messaging, social media, and mobile payment software created by Tencent. The Shenzhen-based multinational technology and entertainment conglomerate and holding company first released the application in 2011. By 2018, WeChat had already surpassed 1 billion monthly active users, thus Read more…

The Chinese KOLs business

Authors: Christine Yu, Giulia Lin Five years ago, selling 100,000 pieces of lipsticks would have taken one month. Now, Li Jiaqi, the most famous KOL (Key Opinion Leader) in China, can do it in a few minutes by holding a live-streaming sale. Live-streaming e-commerce has become an extremely popular business Read more…