Author: Alessandro Chen In the early morning of February 24, Putin declared the beginning of “a special military operation” in Ukraine. Minutes later, explosions in Kharkiv and Kyiv followed. To penalize Russia for its invasion of Ukraine, the US and EU imposed sanctions aimed at crippling its military and economic Read more…
Authors: Basile Theaud (BCSA), Carmen M. Ammendola (BSBI) When talking about businesses and how they are developing their personal brand identities and marketing strategies, it is impossible as of today not to consider the fundamental role that China covers, as the second largest market of the world. With a GDP Read more…
Author: Silvia Gramegna WeChat, in Chinese 微信 (Wēixìn), is a multi-purpose instant messaging, social media, and mobile payment software created by Tencent. The Shenzhen-based multinational technology and entertainment conglomerate and holding company first released the application in 2011. By 2018, WeChat had already surpassed 1 billion monthly active users, thus Read more…
Authors: Christine Yu, Giulia Lin Five years ago, selling 100,000 pieces of lipsticks would have taken one month. Now, Li Jiaqi, the most famous KOL (Key Opinion Leader) in China, can do it in a few minutes by holding a live-streaming sale. Live-streaming e-commerce has become an extremely popular business Read more…
Author: Gege Hu Bottega Veneta – a fashion house established in Vicenza in 1966 and later acquired by the Gucci Group in 2001 – is a subsidiary of the luxury group Kering. Known for its long tradition of crafting several unique pieces with leather, the company has voluntarily departed from Read more…
Authors: Francesca Hu, Lucy Dong Doing any sort of business in China requires flexibility, cultural intelligence, and quite a bit of humility. Any discussion of business in China starts with a foundational topic: the concept of “face”. There’s a saying in the Chinese language that goes “人要脸树要皮”, which translates to Read more…
Author: Riccardo Cantadori One of the leading themes running through 2021 for the Chinese luxury market is the rise of a new generation of consumers. In the recently released “2021 Tencent x BCG (Boston Consulting Group) China Digital Luxury Report”, the companies jointly stated the luxury market in China is Read more…
Author: Chantelle LeePosters: Maria Lin Despite months-long pandemic-related shutdowns, China’s local production has contributed largely to the growth in the box office. As of now, China has successfully surpassed the US as the world’s largest theatrical market. In order to ensure that China continues to lead in the box-office, the Read more…
Author: Alessandro Chen The popularity of TikTok created a social media billionaire, Zhang Yiming, the 38 years old software engineer who founded ByteDance. ByteDance is the multinational company that developed Tiktok. It was founded in 2012 and it is China’s first truly global internet company, which achieved a level of Read more…
Author: Alessandro Hu The 996 working system represents the work culture practiced by many Chinese companies (mostly tech companies). It forces a great number of workers to an excessive and gruelling workload: the work schedule starts at 9 a.m., goes off at 9 p.m., and comprehends 1 hour (or less) Read more…